Skip to main contentSkip to footer
best boucle dresses self portrait style dresses© Getty Images

The ‘royal staple’ bouclé dress is everywhere - and these affordable dupes are nearly identical

Bouclé dresses so chic, people will mistake them for Self Portrait or even Chanel - shop these affordable lookalikes...

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Leanne Bayley
Director of Lifestyle & Commerce
1 day ago
Share this:

You can't ignore the bouclé dress this summer - it's everywhere. From Wimbledon to wedding dance floors, this is the material of the season and even the royals can't get enough of it. 

From royals to runway to real life, it’s clear: the bouclé moment is here. And we've probably got Self Portrait to thank for that. Anyone who's anyone has been wearing bouclé dresses lately and the more affordable fashion brands are taking notes.

The trending dress is pretty specific - it's usually a feminine mini dress with a modest high neck, and you'll likely find an embellished decoration somewhere on it, whether it's a collar or an embellished button or two. This dress is usually worn with pointed heels, a sleek blow-dry and a mini Chanel bag to match. 

Boucle dress fashion trend© Getty Images
It's a popular style of dress for royals, celebrities and street style fashionistas

So what exactly is bouclé?

Made famous by Coco Chanel, the luxury brand's signature fabric is enjoying a true style renaissance — reimagined for now, beloved by A-listers and It-girls alike, and rapidly becoming a staple in the wardrobes of women who want to look elegant but not stuffy, modern but never try-hard. 

Shall we clarify what we mean by “bouclé.” The word comes from the French for 'curled' or 'looped,' and the fabric is easily recognised by its rich texture. It's typically made from yarns that are looped or knotted to create a soft, nubbly surface.

boucle dress on a street style star© Spotlight
Chanel is always a good look - just ask this street style star

Gabrielle 'Coco' Chanel first popularised bouclé in the 50s with her Chanel jackets and blazers that were luxurious yet easy to wear. Over time, bouclé came to embody a kind of quiet luxury that's still whispering to this day. 

The Princess of Wales effect and her Self Portrait dresses

Let’s be honest: where royal fashion leads, HELLO! follows. And when the Princess of Wales, steps out in something, it rarely takes long before it’s trending.

Catherine seems to be a big fan of Self-Portrait - a mid-priced fashion brand that can be found on Netaporter, FarFetch, Selfridges and many more major retailers. It's become synonymous with the bouclé dress. 

The Princess of Wales wowed in Self Portrait at Wimbledon© WireImage
The Princess of Wales wowed in Self Portrait at Wimbledon

The Princess has worn bouclé separates and dresses on engagements across the UK and abroad, often favouring pastel tones and I think I know why she loves this material so much. First of all, it photographs beautifully, and moves elegantly, but more importantly, it really holds its shape — ideal for long days of public appearances. It's also very regal, and brings a tactile richness that elevates even the simplest shape. 

The Princess of Wales wore a boucle dress to the reopening of the National Portrait Gallery in London back in 2023© WireImage
The Princess of Wales wore a boucle dress to the reopening of the National Portrait Gallery in London back in 2023

Samantha from the popular royal fashion Instagram account @royalfashiondaily agrees, saying: "Bouclé has become a firm favourite in royal wardrobes and for good reason. The fabric, known for its looped, textured weave, is elegant, timeless and carries a quiet luxury that suits royal style perfectly."

She continued: "Whether it's for a formal event or a daytime appearance, bouclé offers a look that's rich without being flashy, and that's exactly why it continues to be a royal staple." 

Princess Beatrice of York is a fan of the 'Quiet Luxury' aesthetic © Getty Images
Princess Beatrice of York is a fan of the 'Quiet Luxury' aesthetic

Another royal who's a big fan of bouclé? Queen Letizia. The Spanish monarch also wore a Self Portrait dress for a public event recently. 

Queen Letizia of Spain is also a fan© WireImage
Queen Letizia of Spain is also a fan

Celebs and influencers are also obsessed

Scroll through recent press images or red-carpet snaps and the evidence stacks up. Keira Knightly wore an archival Chanel bouclé long dress as she arrived at the Bal D'Ete At The Musée Des Arts Décoratifs. 

Keira Knightley has the Chanel archives at her finger tips as she is a brand ambassador for Chanel© WireImage
Keira Knightley has the Chanel archives at her finger tips as she is a brand ambassador for Chanel

In the UK, Olivia Atwood is also a fan, who has worn both Self Portrait to Ascot, and trusty River Island to a designer jewellery event. 

Olivia Attwood seen attending the Bvlgari party wearing boucle from River ISLAND © Getty Images
Olivia Attwood seen attending the Bvlgari party wearing bouclé from River ISLAND

 As is Ashley Roberts who wore a mini Self Portrait dress to Wimbledon this year. 

Ashley Roberts attended Wimbledon wearing a Self Portrait bouclé dress© WireImage
Ashley Roberts attended Wimbledon wearing a Self Portrait bouclé dress

Even the younger influencer crowd has embraced it. On TikTok and Instagram, creators are styling bouclé dresses with chunky loafers, oversized sunnies and quilted crossbody bags. 

The best bouclé dresses to shop now 

Self-Portrait Crystal Metallic Bouclé-Tweed Mini Dress

Self Portrait boucle dress© Self Portrait

Editor's Note:

When Ashley Roberts wore this dress to Wimbledon I just swooned. Perfect for wedding guest season or a special occasion, this dress has the wow factor and will twinkle in the light. Absolutely divine. 

River Island Blue Bouclé Dress

River Island boucle dress© River Island

Editor's Note:

River Island is really smashing it with its boucle pieces. I am very impressed indeed. This blue version is currently trending on the site and I think this would look gorgeous dressed up or down. 

H&M White Bouclé Dress

h&m white boucle dress© H&M

Editor's Note:

The H&M designers have obviously been looking at Chanel for their inspiration and this dress has designer vibes. I'd lean into this and wear it with a quilted bag and a pair of simple ballet flats. 

Nadine Merabi 'Natalie' Ivory Bouclé Dress

Nadine Merabi boucle ivory dress© Nadine Merabi

Editor's Note:

Calling all brides, this is the dress for your hen party/wedding day/wedding weekend/honeymoon. Seriously, the options are endless. 

Reserved Pink Tweed Bouclé Mini Dress

Reserved boucle dress© Reserved

Editor's Note:

I can't get over the price of this pink bouclé dress! You've got to be quick though as it's selling out fast. It's also available in green, too. 

Revolve X Amanda Uprichard 'Archie' Bouclé Dress

Revolve boucle dress© Revolve

Editor's Note:

Don't you just love it when someone reviews an item on the website, and provides all the details you really need to know? One happy shopper said: "Dress is so beautiful and the quality is good. It does run a bit small up top and does not have any stretch! If you are straight, I would say true to size. If you're curvy and/or large busted then order a size up."

Mint Velvet Cream Bouclé Midi Dress

Mint Velvet boucle midi dress© Mint Velvet

Editor's Note:

Mint Velvet has nailed it with this bouclé dress - I think this will look really smart for a civilised event or a garden party over the summer. 

Sandro Sleeveless Bouclé Mini Dress

Sandro boucle dress© Sandro

Editor's Note:

If whites and pastels aren't for you, how about a navy sleeveless boucle dress? Sandro is a great brand, and one I shop at regularly. 

LK Bennett 'Varley' Yellow Bouclé Mini Dress

LK Bennett yellow boucle dress© LK Bennett

Editor's Note:

Talk about the steal of the season. This yellow dress is the colour of the season and it's on sale. Absolutely winning at life. 

Club L London Cream Bouclé Dress

Club L London Boucle Dress© Club L London

Editor's Note:

This dress is stunning - just watch the video online, you will be mesmerised. Designed in a delicate cream shade of the brand's premium embellished bouclé this mini dress is a seamless blend of sophistication and modern edge. 

ASOS x Selfridges Pink Bouclé Dress

ASOS pink tweed boucle dress© ASOS

Editor's Note:

It's all about the back detail on this pretty pink bouclé dress. This will be great with a ponytail or an up-do hairstyle. 

Editor's Verdict

If you’re bouclé-curious, there are plenty of brands leaning into the look this season. Self-Portrait continues to dominate the accessible luxury space with its collection of bouclé mini dresses, many of which are inspired by Chanel’s archives. 

Maje and Sandro offer French-girl takes on the trend, often in navy, cream and blush tones. Over on the more affordable side you've got Zara, River Island and Mango with convincing high-street versions that nod to the originals without the price tag.

What I love about this trend is that it has serious staying power. It’s at once nostalgic and of-the-moment — a wearable wink to one of fashion’s most iconic houses, but also a style that’s been reimagined for right now.

Sign up to Royal Style and discover the latest royal fashion moments

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

More Shopping
See more